Web Survey Bibliography
Relevance & Research Questions:
Many Market research institutes followed the statement of Brad Bortner who said in 2008 “Market research online communities (MROCs) will shock the qualitative market research world. They provide cheaper, faster, and newer types of insights that today's traditional qualitative research modes, such as focus groups, don't currently provide.” The following research project is challenging this statement by analyzing the special types of insights MROCs provide in comparison to traditional focus groups. In this project the effectiveness of the two methods should be tested in two aspects: First the amount of information und second the determination of individual opinions and qualtitative insights.
Methods & Data:
In order to evaluate the different possibilities of these two methodological approaches four focus and online groups have been conducted to better understand the purchase intention of customers concerning sustainability. Every group discussion (online and offline) focused on a different industry sector: clothing, cosmetics, food products and hardware for personal hygiene. First, the participants have been asked about their common buying behaviour and their estimation of the importance of sustainability. After that manufactures effort to incorporate sustainability in their array of products has been discussed and also the credibility of these activities has been evaluated. The online community groups were designed as closed groups and each focus and online group consisted of six participants.
Results:
Because this research is in progress final results are not yet available. Regarding the amount of information it is expected that the online groups reveal more information because differences between introverted and extroverted personalities are leveled. In terms of individual opinions the online groups should provide better as participants are not exposed to any pressure of conformity. In focus groups people tend to converge their opinions due to the pressure of conformity of the attending group.
Added Value:
Through this research project detailed insights regarding the advantages and disadvantages of both methods can be asserted. The results will help to determine the appropriate approach for future research questions.
Conference Homepage (abstract) / (full text)
Web survey bibliography - Marketing/business (336)
- Improving the quality of complex surveys: The case of the EU Labour Force Survey ; 2012; van der Valk, J.
- Multi-Language Multi-Continent B2B Community Panel: How B2B research can effectively span the world; 2012; Morden, M., Accomando, E.
- Can Survey Gaming Techniques Cross Continents? Examining cross cultural reactions to creative questioning...; 2012; Puleston, J.
- Research Goes Mobile: Findings from initial smartphone application research; 2012; Dubreuil, C., Joubert, S.
- Probabilistic survey questions and incorrect answers: Retirement income replacement rates; 2012; van Santen, P., Alessie, R., Kalwij, A.
- Mobile Survey Participation Rates in Commercial Market Research: A Meta-Analysis; 2012; Bosnjak, M., Poggio, T., Becker, K. R., Funke, F., Wachenfeld, A., Fischer, B.
- “What a waste of time!” vs “Why not participate?” On sentiments by business...; 2012; Torres van Grinsven, V., Snijkers, G., Daas, P.
- A beginner's guide to DIY research ; 2012; Cates, T.
- The Reliability and Validity of Alternative Customer Satisfaction Measurement Scales in PC Web and Mobile...; 2012; Chrzan, K., Saunders, T.
- The Confirmit Annual Market Research Software Survey 2011; 2012; Macer, T., Wilson, S.
- How Likely?: Comparisons of Behavioral Intention Measurement Validity; 2012; Bremer, J., Thomas, R. K.
- Effects of Progress Indicators on Short Questionnaires; 2012; Sedley, A., Callegaro, M.
- Coverage error in internet surveys Can fixed phones fix it?; 2012; Vicente, P., Reis, E.
- Open-ended Questions in Web Surveys: One Large vs. Ten Small Boxes; 2012; Keusch, F.
- Effects of Pagination on Short Online Surveys; 2012; Sedley, A., Callegaro, M.
- Understanding selection bias in a worldwide, volunteer web-survey; 2012; Tijdens, K., Steinmetz, S.
- Market research online community (MROC) versus focus group; 2012; Zuber, M.
- FamilyVote – Conducting online surveys with children and families; 2012; Geissler, H., Peeters, H.
- The impact of two-stage highly interesting questions on completion rates and data quality in online...; 2012; Hansen, J. M., Smith, S. M.
- Using Webinar Polls to Collect Online Survey Data: The Case of a Behavioral Finance Problem; 2012; Sahu, C.
- Less questions, more data: Revitalizing the european currency in single source affluent audience measurement...; 2011; Hartman, H.
- Gender-specific on-line shopping preferences; 2011; Ulbrich, F., Christensen, T., Stankus, L.
- The Game Experiments: Researching how gaming techniques can be used to improve the quality of feedback...; 2011; Sleep, D., Puleston, J.
- Voice-of-the-customer marketing: A revolutionary 5-step process to create customers who care, spend,...; 2011; Roman, E.
- Unpublisihed internal Google report on break off rates by device type; 2011; Callegaro, M.
- The impact of cookie deletion on site-server and ad-server metrics in Australia. An empirical comScore...; 2011
- State of mobile measurement; 2011; Gluck, M.
- SDSC Announces scalable, high-performance data storage cloud; 2011
- Online survey research: Findings, best practices, and future research. Report prepared for the Advertising...; 2011; Vannette, D.
- Online survey research: Findings, Best practices, and future research; 2011
- New Esomar survey on use of cookies and tracking technologies; 2011
- Latent class analysis of survey error; 2011; Biemer, P. P.
- Just published: Forrester Wave™ of enterprise feedback management satisfaction and loyalty solutions...; 2011; McInnes, A.
- Involve while you evolve. How to make mobile research work for everyone; 2011; Luck, K.
- Harvard research data security policy; 2011
- GRE® program announces big benefits and big savings for GRE® test takers worldwide; 2011
- Going online with assessment; 2011; Burke, E., Mahoney-Phillips, J., Bowler, W., Downey, K.
- Global market research 2011; 2011
- A Survey Stopping Rule Based on Weighting for Unit Nonresponse; 2011; Lewis, T.
- How far is too far: Traditional, flash and gamification interfaces, and implications for the future...; 2011; Puleston, J., Malinoff, B.
- Effects of internet data collection in business surveys – the case of the Dutch SBS; 2011; Giesen, D.
- Apples and oranges: does a web survey produce similar results to social media tracking?; 2011; Bourque, C., Hobbs, R., Hilaire, D. S.
- Mixed methods designs in marketing research; 2011; Harrison, R. L., Reilly, T. M.
- Reflections on web based data collection in a mixed mode design: the case of the EU Labour Force Survey...; 2011; Kloek, W., van der Valk, J.
- Mobile Research Apps – Adding New Capabilities to Market Research; 2011; Rieber, D.
- Capturing affective experiences using the SMS Experience Sampling (SMS-ES) method.; 2011; Andrews, L., Russell-Bennett, R., Drennan, J.
- Quantifying Open-Ended Responses: Results from an Online Advertising Tracking Survey; 2011; Jacobe, A., Brewer, L., Vakalia, F., Turner, S., Marsh, S. M.
- Dissemination of survey (meta)data in the LISS data archive; 2011; Streefkerk, M., Elshout, S.
- Underreporting in Interleafed Questionnaires: Evidence from Two Web Surveys; 2011; Medway, R., Viera Jr., L., Turner, S., Marsh, S. M.
- A mixed mode pilot on consumer barometer; 2011; Taskinen, P., Simpanen, M.